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Research papers

Advertising for consumer durable goods

The three main papers of this seminar do not deal explicitly with problems of a conceptual approach of the way advertising for consumer durable works. Dr. Joyce in his paper even expressly disregards the implications of advertising for this class of...

Catalogue: Seminar 1967: The Market Research Looks At The Way That Advertising Works
Author: H. A. van Stiphout
Company: Philips International
June 15, 1967
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Citation

van Stiphout, H. A. (1967a, June 15). Advertising for consumer durable goods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-for-consumer-durable-goods